Rand Brenner
Founder, Licensing Consulting Group & Creator of the Licensing Launchpad™ IP Commercialization System
Over 35 years helping companies commercialize, license, and grow intellectual property assets across entertainment, technology, consumer products, medical devices, digital platforms, and emerging innovations. Rand has worked on every side of the licensing table — as IP owner, licensee, consultant, and deal structurer — across hundreds of transactions.
licensing
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35 Years on Every Side
of the Licensing Table
Rand Brenner began his licensing career working with some of the most recognized entertainment franchises in the world — Batman, Looney Tunes, and classic Warner Bros. characters — managing product licensing, retail programs, promotions, and brand extensions across global markets.
That foundation in commercial licensing evolved into a career spanning technology commercialization, medical device licensing, consumer product IP, and digital platform strategies — representing both IP owners seeking partners and companies evaluating inbound licensing opportunities.
What makes Rand's perspective distinct is that he has operated on both sides of the deal — as the IP owner trying to get a campaign off the ground, and as the corporate evaluator reviewing inbound licensing submissions. That dual experience shapes the Licensing Launchpad™ and the commercialization frameworks used throughout the Academy.
His work has been published in leading IP and licensing publications worldwide. He serves as a trainer, advisor, and speaker on licensing strategy, deal structure, and IP monetization for entrepreneurs, med-tech innovators, technology companies, and global brands.
"Licensing success doesn't come from academic theory or legal documents alone. It comes from understanding how companies actually evaluate IP — and building a campaign that speaks their language."
— Rand Brenner
Hidden Wealth: The Money-Making Power of Licensing
Rand's book distills over 35 years of deal experience into a practical guide for IP owners who want to turn their intellectual property into recurring revenue. It covers how licensing actually works in practice, how to identify opportunities most IP owners overlook, and how to position IP for commercial success — written for entrepreneurs and business owners, not attorneys.
📦 Buy on AmazonWhere It Started —
Major Franchises, Real Deals
Rand's licensing career began at the highest levels of entertainment IP — managing programs for some of the most commercially valuable characters and franchises in the world. That experience built the commercial instincts that now influence the Licensing Launchpad System™, commercialization coaching, and the Academy's practical approach to intellectual property commercialization.
With Chuck Jones (creator of Bugs Bunny), LA Art Expo, 1990
At Warner Bros. Studios
Entertainment Licensing Portfolio
Keynotes, Workshops,
and Industry Training
Rand has delivered keynotes, workshops, and training programs for med-tech innovators, technology entrepreneurs, business leaders, and product developers at conferences, industry events, and private company sessions across the US and internationally. His presentations draw directly from active deal experience — not case studies from a decade ago.
MedTech Licensing Workshop
MedTech Monday
Never Work Again Conference
ICFO Equity Conference
MedTech Licensing Workshop 2019
World MedTech Day Conference
R&D Licensing Seminar
A Structured Commercialization Pathway for Intellectual Property
Through the IP Licensing Coach Academy, Rand helps inventors, entrepreneurs, startups, and businesses move beyond licensing theory and into commercialization execution.
Members begin with Launchpad Lite™, where they assess commercialization readiness and licensing potential.
The Licensing Launchpad System™ helps members build and launch structured commercialization campaigns designed to connect intellectual property with potential partners, licensees, and market opportunities.
Launchpad Elite™ provides ongoing support, advanced resources, commercialization coaching, and long-term strategies focused on managing, growing, and maximizing the value of intellectual property assets.
Launchpad Lite™
Assess commercialization readiness and determine whether licensing is the right next step.
Licensing Launchpad System™
Build and launch a structured commercialization campaign.
Launchpad Elite™
Manage opportunities, grow partnerships, and build long-term IP wealth.
Start Where You Are
Whether you are just beginning to evaluate your IP or ready to understand how the Licensing Launchpad System works, Rand’s Academy gives you a practical path forward.